![]() The company has since revamped its approach to overseas markets, paying more attention to local needs and turning to partnerships, such as the one forged with Singapore-based Sea Ltd to handle marketing. ![]() The sources were not authorised to speak to media and declined to be identified. “In those markets, we are really just letting it live or die on its own course,” one source said, adding the game currently has just 100,000 daily active users in Europe and 150,000 in North America. Tencent has now all but written off its original plans for “Arena of Valor” and disbanded the game’s marketing team for Europe and the United States, two company sources with direct knowledge of the matter said. ![]() But missteps in development and marketing, exacerbated by a rift with Tencent’s U.S.-based Riot Games subsidiary, has seen the international version, called “Arena of Valor”, flop in Europe and North America.
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